This is something you can’t say when you publish on Facebook.įurthermore, Pulse organizes and categorizes content, meaning that you can target particular sectors of the LinkedIn community. What’s more, the audience on LinkedIn is the right ‘type’: professionals wanting to form relationships and learn what’s new in their field.
The promotional aspects of this are obvious. The most obvious advantage of publishing on LinkedIn Pulse is the size of the potential audience. With over 500 million members and two new users joining every second it is a massive potential channel for readers of your social media marketing material. Pros of Blogging on LinkedIn Pulse for Social Media Marketing And in the past few months, the relative merits of publishing on LinkedIn Pulse have been a hot topic.īelow we boil down the pros and cons. This has now been opened up to any writer wanting to publish articles in their particular fields. Originally only an elite group was allowed to post in each field – the likes of Richard Branson and Bill Gates, for instance, allowing anyone to read their thoughts without being a LinkedIn ‘connection’. In April 2013 LinkedIn purchased the news app called ‘Pulse’ for $90 million.Īt the end of last year, LinkedIn Pulse was launched and effectively became the new publishing platform for LinkedIn.
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